---
title: I Used to Think My Brand Was Just My Logo
description: Missed bookings can drain your energy and revenue. Discover how one wellness studio owner used in2’s automated reminders to keep her classes full and stress low—one simple fix, big impact.
image: https://customer.joinin2.com/hubfs/2025%20April%20-%20Post%206%20new.png
---

 Apr 8, 2025 2:41:05 PM

# I Used to Think My Brand Was Just My Logo

![Picture of Philippe Matta](https://app.hubspot.com/settings/avatar/6e79cea77ec05d5f54e6cb9ac3562c0b) [ Philippe Matta ](https://customer.joinin2.com/blog/author/philippe-matta)

Share: [facebook-f icon ](http://www.facebook.com/share.php?u=https://customer.joinin2.com/blog/i-used-to-think-my-brand-was-just-my-logo) [linkedin-in icon ](http://www.linkedin.com/shareArticle?mini=true&url=https://customer.joinin2.com/blog/i-used-to-think-my-brand-was-just-my-logo) [Twitter icon ](https://twitter.com/intent/tweet?url=https://customer.joinin2.com/blog/i-used-to-think-my-brand-was-just-my-logo) [pinterest-p icon ](http://pinterest.com/pin/create/link/?url=https://customer.joinin2.com/blog/i-used-to-think-my-brand-was-just-my-logo) [envelope icon ](mailto:?body=https://customer.joinin2.com/blog/i-used-to-think-my-brand-was-just-my-logo)

![2025 April - Post 6 new](https://customer.joinin2.com/hs-fs/hubfs/2025%20April%20-%20Post%206%20new.png?width=350&height=350&name=2025%20April%20-%20Post%206%20new.png)

*This* could be the voice of a gym owner with too many WhatsApp groups…  
... A padel club manager who hasn’t had a day off in 3 months…  
... A lagree instructor who still answers DMs manually…  
Or a yoga studio founder who once thought branding meant “just pick a nice font.”

So here’s a story—from “I,” for everyone.

---

I Used to Think My Brand Was Just My Logo…

I spent weeks choosing fonts.  
Tried every shade of red.  
Even had someone design three versions of the same logo so I could “feel into it.”

And don’t get me wrong, visual identity *does* matter.

But something changed the moment someone told me:

> “I tried booking a class with you, but I got tired and gave up.”

That’s when it hit me.

---

My brand isn’t just how I *look*.  
It’s how I* **feel** *to the people trying to reach me.

---

Do they have to message me on WhatsApp?  
Wait for a reply?  
Screenshot a receipt?

Are they feeling excited when they book?  
Or exhausted before they even show up?

---

Because now I know…

My brand is also the ease of the experience.

It’s the three clicks it takes to reserve a spot.  
It’s the confidence people feel when they get a confirmation instantly.  
It’s the tiny moment of: *“Oh wow, that was easy.*”

---

And that moment?  
It matters more than a font ever could.

---

That’s why we built in2, to make that moment feel right.

Simple, clear, smooth. Just like a brand should feel.

## Related posts

[![](https://customer.joinin2.com/hs-fs/hubfs/2025%20April%20-%20Social%20Media_in2%20as%20Business%20Partner%20Part%202%20%20copy-2.png?height=200&name=2025%20April%20-%20Social%20Media_in2%20as%20Business%20Partner%20Part%202%20%20copy-2.png) ](https://customer.joinin2.com/blog/automated-reminders)

## [No Shows? No Thanks!](https://customer.joinin2.com/blog/automated-reminders)

![Picture of Philippe Matta](https://app.hubspot.com/settings/avatar/6e79cea77ec05d5f54e6cb9ac3562c0b) [Philippe Matta](https://customer.joinin2.com/blog/author/philippe-matta) 

 Apr 4, 2025 3:37:09 PM

It’s a cozy, rainy Thursday.

[ Read more ](https://customer.joinin2.com/blog/automated-reminders)

[![](https://customer.joinin2.com/hs-fs/hubfs/IMG_9104-jpeg.jpeg?height=200&name=IMG_9104-jpeg.jpeg) ](https://customer.joinin2.com/blog/its-more-than-business-its-a-movement)

## [It’s More Than Business, It’s a Movement.](https://customer.joinin2.com/blog/its-more-than-business-its-a-movement)

![Picture of Philippe Matta](https://app.hubspot.com/settings/avatar/6e79cea77ec05d5f54e6cb9ac3562c0b) [Philippe Matta](https://customer.joinin2.com/blog/author/philippe-matta) 

 Apr 28, 2025 5:16:36 PM

A Look Back at Our Annual Community Event, April 23, 2025

[ Read more ](https://customer.joinin2.com/blog/its-more-than-business-its-a-movement)

[![](https://customer.joinin2.com/hs-fs/hubfs/Blog-Pic-2-3.jpg?height=200&name=Blog-Pic-2-3.jpg) ](https://customer.joinin2.com/blog/the-risks-of-running-your-business-without-a-management-system)

## [The Risks of Running Your Business Without a Management System](https://customer.joinin2.com/blog/the-risks-of-running-your-business-without-a-management-system)

![Picture of Philippe Matta](https://app.hubspot.com/settings/avatar/6e79cea77ec05d5f54e6cb9ac3562c0b) [Philippe Matta](https://customer.joinin2.com/blog/author/philippe-matta) 

 Mar 27, 2025 4:05:02 PM

Mess… This Isn’t What I Signed Up For!

[ Read more ](https://customer.joinin2.com/blog/the-risks-of-running-your-business-without-a-management-system)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Philippe Matta",
    "url" : "https://customer.joinin2.com/blog/author/philippe-matta"
  },
  "dateModified" : "2025-04-08T11:42:10.587Z",
  "datePublished" : "2025-04-08T11:41:05.000Z",
  "headline" : "I Used to Think My Brand Was Just My Logo",
  "image" : [ "https://customer.joinin2.com/hubfs/2025%20April%20-%20Post%206%20new.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://customer.joinin2.com/blog/i-used-to-think-my-brand-was-just-my-logo",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://customer.joinin2.com/hubfs/in2-uplifted-logo-blue.png"
    },
    "name" : "in2"
  }
}
```